Situation

Virgin Atlantic was launching new direct, non-stop flights from three new US cities to Manchester, England. They were eager to tap into Influencer's channels to launch the flights to their target markets and wanted a new-to-market idea that would really get people talking about the three brands.

Objectives

Results

We created a multi-channel, multi-influencer, 360-degree sharing experience, so fans and followers felt like they were with the influencers on these journeys. We also included a new-to-market 360-Degree Video experience- where fans could "choose their own adventure" through 8 different 360-Degree moving video scenes around Northern England and Manchester.